For many years jewellery was traditionally sold under the name of its retailer. However in the late 1990’s companies like Hot Diamonds and Kit Heath attempted to bring big name branding into the jewellery market. This venture into brand orientated jewellery was so successful that many other companies followed suit with a number of small jewellery companies launching their own branded jewellery.

However at the turn of the millennium, came the expansion of licensing agreements with Fossil expanding their lucrative agreement with the designer Giorgio Armani to launch the first line of Emporio Armani Jewellery. Emporio Armani Jewellery was an instant success as it complimented the Emporio watches fantastically. Emporio Armani Jewellery soon began to eclipse the early runners like Hot Diamonds who had instigated the designer jewellery trend. With styles like the EG2148 and the EG2156 it is easy to see why the Emporio Armani jewellery is so popular.

The instant success of Emporio Armani jewellery was also seen by brands like D&G, who in 2005 followed suit by launching the first D&G Jewels range in conjunction with Binda (Italian watch giant). Where Emporio Armani Jewellery was classically styled, D&G jewels produced completely unconventional couture jewellery. The first D&G Jewels range was very bold and daring with styles that looked like they had come straight from the couture runways of Paris or Milan. This couture feel continues within the D&G jewels range to date, with style like the DJ0561 and the DJ0425. Many others manufacturers for example, Police and Fossil, have followed these big names into the jewellery market place creating designer jewellery at fantastic prices.

Winter 2008 has seen the much awaited launch of a DKNY jewellery range. The new DKNY jewellery takes inspiration from New York and the iconic images of the city that never sleeps. Charms like the NJ1114 and the NJ1192 are full of New York style and with charms and charm bracelets the ultimate in fashion this season the DKNY jewellery will be the perfect accessory for any occasion. Along with DKNY jewellery, Fossil have expanded their own brand jewellery adding new lines to the Silver Fossil range and expanding the already popular Fossil fashion range to encompass some of the most fantastic pieces like the JF83458 and the JF83879 which are all priced below the £50 mark making them the perfect gift or just an added extra to complete your next night outs look.

DKNY and D&G are predominantly are female orientated brands and so Hot Watches have added the new Diesel jewellery and Police Jewellery for men who are looking for designer jewellery, the Diesel brand has been renowned for its bold designs and the new Diesel Jewellery continues this trend.

Go Back